Digital Marketing Specialist

  • Plaza Arkadia, Jalan Intisari Perdana, Desa Park City, Kuala Lumpur, 52200, Kuala Lumpur, Malaysia
  • Marketing

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  • Diploma/Bachelor Degree in Marketing or relevant field
  • Minimum 1-2 years hands-on experience with planning, building, optimizing paid search and social media campaigns
  • Excellent understanding of digital marketing concepts and best practices
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytic tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Good understanding of SEO & minimum 1-year experience with SEM, including keyword research
  • Minimum 1 years hands-on experience with planning and executing of instant messaging campaigns including WeChat, WhatsApp and Telegram.
  • In-depth knowledge of various paid channels and technologies including re-targeting, social media advertising, paid search, programmatic advertising etc.
  • Good interpersonal, communication, analytical mindset, negotiation skills, innovative thinking and versatile ability to work in a team and work independently.
  • Excellent organizational and time management skills, communications & interpersonal skills
  • Fluent in spoken and written English and Chinese


  • Plan, and execute digital marketing strategies and campaigns, including content, social media, display advertising, email, instant messaging, search engine marketing.
  • Configure, manage, optimize and generate reports using web analytics services (Google Analytics, WebTrends, CNZZ, heatmap tracker etc.)
  • Track, measure, generate reports and optimize paid marketing campaigns with data-driven approaches (e.g. split testing, A/B testing etc.)
  • Design and optimize lead funnels to maximize conversions, by optimising targeting, copy and messaging.
  • Update, optimize and maintain lead page (landing page) to improve conversion.
  • Support the development of marketing customer database.
  • Collaborate with marketing team mates to maintain and upgrade marketing performance and ROI.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.

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